Report: Amazon testing new program that connects outside investors with startups that use AWS

(Amazon Web Services Photo)

Amazon wants to connect startups using its cloud computing platform with deep-pocketed investors, according to a new report from CNBC.

The Seattle tech giant is testing a new program called Amazon Web Services Pro-Rata, which reportedly aims to introduce family offices and venture capitalists with companies using AWS.

CNBC reported that Amazon itself is not investing money in the program, which appears to be a strategic move to help startups already using AWS grow larger, and in theory spend more with Amazon in the future. Companies such as Lyft and Slack used AWS from their early days and have been key to the growth of the cloud service.

Companies listed as investment opportunities as part of the new program include supersonic jet manufacturer Boom and men’s health product maker Roman.

We’ve reached out to Amazon for comment and will update this story when we hear back.

AWS has become the primary driver of Amazon’s ability to turn a profit. The cloud computing division brought in $25.6 billion in revenue last year, up 46 percent year over year.

Amazon uses other programs such as the Alexa Fund and Amazon Catalyst to invest in startups.

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