Windows 11’s Edge is trying to dissuade users from downloading Chrome

Windows 11 and Chrome

Microsoft’s latest desperate move to get people to use
Chromium-based Edge on Windows 11 is going to annoy some users.
Microsoft is now displaying a warning to Windows 11 users when
they try to install Google Chrome using Chromium-based Edge

In both stable builds of Windows 11 and Microsoft Edge, we’ve
spotted a new popup alert trying to discourage users from
downloading Chrome.

Back when Windows 10 was introduced, users preferred Chrome or
Firefox over Microsoft Edge on Windows, which led Microsoft to
redesign the browser using Chromium open-source engine. Edge is
now a much more attractive web browser, but the tech giant has
been getting desperate in its attempt to get you to use its new
web browser

Microsoft has found another way to discourage users from
downloading Chrome – this time by popping up a new message in
Edge’s toolbar that asks you to keep using Edge for better
security.

Windows 11 Chrome alert

As you can see in the above screenshot, this “browse securely
message” pops up in the stable build of Edge and it only
targets users visiting Chrome’s download page, so you won’t get
the same alert if you try to install Firefox, Vivaldi or Opera.

“Microsoft Edge runs on the same technology as Chrome, with the
added trust of Microsoft,” the message reads.

It also includes a button titled “browser securely now” which
redirects users to a webpage
highlighting performance, security and other benefits of Edge
over other browsers.

This message won’t appear for most people using Edge stable at
the moment (unless they are part of the A/B testing group). In
our tests, we observed that the notification alert is triggered
by a server-side update, so it has nothing to do with the build
revision number of Windows 11.

It’s also worth pointing out that the alert appears when users
try to visit Chrome’s download page using any search engine
(Bing or Google itself).

Of course, Windows 11’s new alert won’t prevent users from
installing Chrome, but the message is clearly designed to
discourse users from trying Chrome which is less secure than
Edge (according to Microsoft). This can be considered
misleading by some folks as both browsers use the same
underlying tech.

Interestingly, Microsoft Edge nagging is currently exclusive to
Windows 11, so users on Windows 10 won’t see the alert, at
least for now.

Google does the same thing (sort of)

While Microsoft’s practical is unethical, let’s not forget that
Google is guilty of using similar tactics against its rivals.

Google has always used its popular services to scare people
away from using Edge. In early 2020, Google quietly updated its
Chrome web store with a
security alert to scare Edge users into switching to
Chrome.

Likewise, “switch to Chrome” adverts still appear when you
visit Google services like Search, Gmail or Drive.

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