Codenamed Project Latte, Microsoft’s new initiative will allow
users to run their favourite Android apps on Windows 10 PCs.
This project, if approved by the top leadership, will allow
developers to bring their Android apps to the Windows 10 Store
by just using a package conversation tool.
The catch is that converted apps must stick to the Windows or
Microsoft APIs because Google services just won’t work.
As of now, Google is not involved in this project in any way
and Google’s own Android apps won’t come to the Windows Store.
Google is believed to be working on a new UWP YouTube app for
Windows 10 and it won’t be a part of the Project Latte.
This idea is similar to the one that Amazon enforces with the
Kindle line. Given that Google Play Services wouldn’t be
available on Windows 10, this will require developers to
maintain separate APIs for their Android apps.
Microsoft’s first solution to increasing the number of apps in
the Windows Store was a technology called “Project Astoria”.
This project allowed Android applications to run natively on
Windows 10 Mobile and a handful of these experimental apps were
released via third-party stores, but the technology was far
With Windows 10 Mobile’s Project Astoria, Microsoft
automatically converted Google APIs to its own APIs. It’s
unclear if Microsoft is planning to go the same route again and
do everything for the developers, but we wouldn’t surprised if
that’s going to be the case.
In a hypothetical scenario, Project Latte could be Microsoft’s
silver bullet to the Windows Store’s “app gap” problem that
Windows Phones had experienced since its inception.
Microsoft is no longer investing in Windows 10 for mobile, but
the “app gap” needs to be fixed for the success of Windows 10
in S Mode, Windows 10X and similar platforms.
Project Latte wouldn’t be exclusive to any particular platform,
which means you’ll be able to run Android apps on Intel, AMD
and even ARM hardware.
This could give a boost to the struggling Windows 10 on ARM
The biggest problem is “experience” and it will doubtlessly the
one with the most potential to backfire. Windows 10 has its own
set of design guidelines, APIs, and hardware requirements built
around carefully for all app development frameworks and past
The converted Android apps will still ship with
mobile-optimized interfaces crafted around Google’s Material
The performance would be better than traditional emulators, but
the user experience will be catastrophic for some apps unless
developers are willing to optimize the interface for desktop.