Windows 10 is now nagging users with Microsoft Bing alerts

Windows 10 Bing alerts

A new update has brought back Microsoft’s recommendation for
Bing and Chromium Edge on Windows 10. After
Microsoft Edge 91, Windows 10 has now started displaying a
pop-up message that appears through Windows 10’s built-in
notification center.

The nag prompt enthusiastically addresses users on the benefits
of using “Microsoft Bing” as the default search engine. And as
you might guess, this prompt is being delivered only when
Microsoft Edge is not the default browser or you’ve moved away
from Bing to another search engine manually.

Some folks are reporting online that they
are seeing the Bing prompt out of the blue recently, and it’s
happened to us over the weekend.

Microsoft Bing ad

Microsoft is apparently pushing two different Bing
advertisements. One ad is promoting the newsfeed (MSN) of the
Bing homepage and secure/private results feature. The second ad
states that users can save money online if they switch to Bing
in selected countries where the Microsoft Rewards feature is

These new adverts are promoting three benefits of Bing:

  • Fast and secure search results with Bing
  • The latest trending news on your homepage
  • Search that gives back time and money

Some users could potentially be confused by notification and
think that their PC has just had an update applied. However, it
appears that this nag prompt is linked to
Microsoft Edge’s browser recommended settings alert, one
that has been delivered after Edge version 91.

Users can either dismiss the notification or click on the
“Change settings” button to change the default browser/search
engine to Microsoft Edge with Bing.

These alerts will appear even when you don’t use Microsoft Edge
and it looks like they cannot be dismissed permanently if you
simply click on the “Maybe later” option on the notification

As that wording suggests, the theory is that you may see this
pop-up again in the future if you click on the “Maybe later”

Microsoft Edge flags menu

For those bothered by these alerts, the good news is that it’s
possible to turn off these notifications so you never see them
again. To disable the ad, launch Microsoft Edge (stable) and
navigate to the Edge://flags menu. In the flags menu, disable
the experimental flag “Show feature and workflow

Microsoft Edge 91 alert

In addition to the Windows 10 alert, Microsoft Edge has also
gained a new full-screen prompt that advises users to restore
the ‘recommended’ browser and set Bing as the default search

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