The Whole Foods location in South Lake Union, just blocks from Amazon’s headquarters in Seattle, had a slightly different look on Monday. (GeekWire photo / Taylor Soper)
Whole Foods Market will retire its various rewards programs and online accounts May 2, as it continues to integrate with new owner Amazon.
An email to rewards customers, first spotted by MarketWatch, tells them to “stay tuned for additional announcements for Amazon Prime members.” The page added that “Any account benefits, including membership and/or unused rewards, will not roll into any future programs.”
We’ve reached out to Amazon and Whole Foods for comment and will update this story when we hear back.
Expect to see more integration between Amazon’s technology and Whole Foods, and the Prime fast-shipping program will be at the heart of it. When the Amazon-Whole Foods deal closed last year, Amazon Worldwide Consumer CEO Jeff Wilke noted that Amazon plans to “make Amazon Prime the customer rewards program at Whole Foods Market.”
In February, Amazon extended the Amazon Prime Rewards Visa Signature Card, which gives Prime members 5 percent back on Amazon purchases, to include Whole Foods orders as well.