Walmart targets Amazon Fire tablets with new line of low-cost devices starting at $64

One of Walmart’s new tablets. (Walmart Photo)

Walmart has released its long-rumored set of low-cost tablets, the latest challenge in the retail giant’s multi-faceted battle with Amazon.

Walmart’s tablets, which run on the Android operating system under the company’s in-house ONN brand, are available now on the company’s website and in stores. There’s a $64 8-inch model and a $79 a 10-inch version. A third tablet, with a keyboard accessory, is on the way but has not shown up on Walmart’s website yet.

Walmart’s low-cost tablets are in a similar price range to the Amazon Fire family of tablets. Last week, Amazon unveiled a refreshed version of the $50 Fire 7, the company’s best selling tablet. Amazon has also updated its other Fire tablets in recent years.

Amazon and Walmart are locked in a race to deliver unique products and services in what has become a competitive rivalry. Just days after Amazon announced plans to transform its core shipping benefit from a two-day turnaround to a one-day offering, Walmart followed suit. Last week, the retailer debuted a new initiative to offer more than 220,000 popular items for one-day delivery with a minimum order threshold of $35.

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