Underwear builder TomboyX raises $4.3M, aims to tackle ‘lack of inclusivity’ in conform industry

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(Photos around TomboyX)

TomboyX only lifted another turn of investment to make some-more gender-neutral underwear.

The Seattle startup reeled in a $4.3 million Series A turn led by TAU, with appearance from Redbadge Pacific and SBI Investments Korea. Total appropriation is $6.3 million to date.

Founded in 2013 by married founders Fran Dunaway and Naomi Gonzalez, TomboyX targets “plus-sized, gender non-conforming and specialized tradespeople” with a attire products.

TomboyX founders Fran Dunaway and Naomi Gonzalez.

“TomboyX was founded to fight a miss of inclusivity in a conform industry. We combined products that are rarely functional, of reward quality, and wearable by all,” Dunaway pronounced in a press release.

TomboyX was recently featured as one of Inc.’s fastest-growing Seattle companies.

Fast Company reported in Jun that consumers are looking for alternatives to brands such as Victoria’s Secret. “But in my stating over a final few years, I’ve also found that millennial women aren’t quite drawn to a brand’s concentration on sincere sexuality that suggests that underwear is something we put on to provoke other people,” wrote Elizabeth Segran.

The company’s house is 100 percent female, and 90 percent of a investors are women. Less than 3 percent of try collateral dollars went to all-women first teams final year.



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