That ringing coming from inside select T-Mobile stores isn’t just phones — it’s a certain fast food bell.
Bellevue, Wash.-based wireless carrier T-Mobile is teaming with Taco Bell to open co-branded T-MoBell stores. The stores will be open Tuesday through Thursday this week in New York, Los Angeles and Chicago and are designed to serve up exclusive food and merchandise.
The two brands seized on their synergy during free taco giveaways as part of T-Mobile Tuesdays. The tacos will be back at T-MoBell locations, along with a limited edition T-MoBell Freeze, described as “a colorful, disruption-flavored drink that tastes a lot like white cherry.” Taco-themed socks and a wallet that sticks to your phone are also part of the promotion.
“When we launched free tacos every week on T-Mobile Tuesdays, TacoBell.com had its highest online order day ever and T-Mobile Tuesdays was number one in the App Store,” T-Mobile CEO John Legere said in the news release. “Since then, Un-carrier customers have snagged more than 14 million free tacos from the app! People love tacos. And they love their phones. T-MoBell is the ultimate fusion of those two loves, and we can’t wait to show everyone what we’ve cooked up.”
T-MoBell stores will open at T-Mobile’s local Signature Stores in New York City, Los Angeles and Chicago with in-store DJs, celebrity appearances and giveaways from 2 p.m. to 5 p.m. daily on July 23, 24, and 25.
If you can’t get to any of those three cities, giveaways will also be announced on Twitter via @TMobile. Even if you’re not a T-Mobile customer, you could win a year of free tacos in the form of a $500 Taco Bell gift card and magenta prize packs.