Ready for a Geek Style Reboot? Win a day of pampering at Nordstrom ahead of GeekWire Gala

Lana Neyolova and Kellen Ball are seen before, left, and after their Geek Style Reboot at Nordstrom in Seattle before the 2018 GeekWire Gala. (GeekWire Photo / Kurt Schlosser)

Here comes gift-giving season, and have we got a good one for you or a special geek in your life. For the third year in a row, GeekWire is teaming with Nordstrom for a Geek Style Reboot ahead of our annual GeekWire Gala.

If you’re feeling like you could use a refreshing day of pampering courtesy of the longtime Seattle retailer, this is your chance.

GeekWire will select two people from a pool of submissions to spend an afternoon at the downtown Seattle Nordstrom store on Thursday, Dec. 5. There they will grab lunch, hit the spa, meet with personal stylists and beauty consultants. The winners will select new head-to-toe outfits, provided by Nordstrom, and get prepped to attend the big Gala party later that evening at the nearby Showbox at the Market.

If interested, please nominate yourself by answer the questions below in an email to with the subject line “I need a Geek Style Reboot.” The nomination deadline is 4 p.m. on Nov. 26. Here’s what we need from you:

  • Tell us where you work and what’s your job title.
  • Describe why you’re the hardest working geek in town and in need of a day of pampering.
  • Submit your geekiest photo(s).
  • What’s your favorite work uniform? Whether it’s jeans and a hoodie or a tailored suit, make sure your photo shows off your go-to outfit.
  • Describe Seattle style.
  • Who’s your style icon — real or imaginary?
  • What’s your favorite accessory?

If you think a co-worker or friend might like the reboot, make sure to encourage that person to apply, or simply spread the word around your office.

Lana Neyolova and Kellen Ball greet GeekWire’s Jonathan Sposato and Todd Bishop on stage at the Showbox during the GeekWire Gala in Seattle in December 2018. (GeekWire Photo / Dan DeLong)

Please note: The two winners of this once-in-a-lifetime pampering experience will need to be available from 11 a.m. to 10 p.m. on Thursday, Dec. 5, and must be comfortable with a GeekWire reporter/photographer covering aspects of the fashion and styling consultation. The winners will each receive two complimentary tickets to the Gala, and be asked to come on stage, so the more than 800 party-goers can see Nordstrom’s work first hand.

Look how much fun our winners had in 2017 and in 2018!

For the rest of you happy holiday geeks who we plan on seeing at the Gala, be sure to take advantage of the Nordstrom Beauty Booth at the Showbox where consultants will be on hand to help you freshen up.

Get your GeekWire Gala tickets today, and check out the recap video below from last year’s event:

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