Puppet acquires Portland-based data visualization startup Reflect to jazz up its data presentation

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Puppet’s downtown Portland office. (Puppet Photo)

Two Portland tech companies are joining forces with Puppet’s acquisition of Reflect, a small startup focused on data visualization for engineering teams.

Terms of the deal were not disclosed ahead of Thursday’s announcement, but Puppet CEO Sanjay Mirchandani said his company was acquiring both the intellectual property behind Reflect’s products as well as its small team of less than ten people. Alex Bilmes, co-founder and CEO of Reflect, will lead a team reporting to Puppet Chief Product Officer Omri Gazitt.

Reflect is a two-year-old startup that graduated from TechStars Seattle in 2016 to build data visualization tools for engineering teams to use in their own applications. The company raised a total of $2.5 million in a seed round led by DFJ in July 2016, and hadn’t raised any additional capital prior to the acquisition, Bilmes said.

A dashboard powered by Reflect’s technology. (Reflect Image)

Puppet does not plan to continue selling data visualization services to developers, Mirchandani said. Instead, Bilmes and team will be tasked with improving the data visualization options within Puppet’s existing products, such as Puppet Discovery, which tracks down IT assets across customers’ infrastructure.

“The number one thing that customers want is better ways to interact and engage with the data we provide them,” Mirchandani said. “This gives them not only a richer toolset, but also an interactive toolset, an extensible toolset, that they can build around.”

Reflect marks the second recent Pacific Northwest acquisition that Puppet has made over the last year as it retools its product strategy in the face of a changing computing landscape. Seattle startup Distelli joined Puppet last September, a pairing that resulted in the Puppet Pipelines product launched earlier this year.



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