Nintendo achieves new sales milestones from Thanksgiving to Cyber Monday 2018



Nintendo Switch set two new records from Thanksgiving to Cyber Monday, becoming the fastest selling Nintendo console in United States history for that five-day period, and achieving its best-selling week ever in the country, Nintendo announced.

According to Adobe Analytics, Switch was among the most purchased items online on Thanksgiving Day and the overall top-selling video game product online for the Black Friday to Cyber Monday time period.

Shoppers purchased more than $250 million in Nintendo products from Black Friday to Cyber Monday, according to Nintendo’s internal sales figures.

Here is a rundown from Nintendo, which covers sales between November 22 and 26 in the United States:

Nintendo Switch

  • Nintendo Switch hardware sales grew 115 percent compared to the same period in 2017.
  • Lifetime sales of Nintendo Switch, which is entering only its second holiday season, have reached more than 8.2 million units.
  • Sales of first-party games, including digital downloads, topped one million units November 22 to 26, beating 2017’s totals by 78 percent.
  • Nintendo Switch games Pokemon: Let’s Go, Pikachu! and Pokemon: Let’s Go, Eevee! have hit combined U.S. sales of more than 1.5 million units since their November 16 launch.
  • Super Mario Party surpassed lifetime U.S. sales of one million units, becoming the fastest-selling game in the Mario Party series and the fifth million-selling first-party Nintendo Switch game in the U.S. alone, joining The Legend of Zelda: Breath of the Wild, Mario Kart 8 Deluxe, Super Mario Odyssey, and Splatoon 2.

Nintendo 3DS

  • Thanks in part to strong Thanksgiving to Cyber Monday sales, the total installed base for the Nintendo 3DS family of systems has hit 22 million.
  • Additionally, after 12 months of availability, lifetime combined sales of the Pokemon Ultra Sun and Pokemon Ultra Moon games crossed 2.2 million.

Classic Gaming Systems

  • Also aided by strong Nov. 22-26 sales, the Super Nintendo Entertainment System: Super NES Classic Edition system surpassed lifetime sales of 2.5 million.
    And the Nintendo Entertainment System: NES Classic Edition system surpassed lifetime sales of 2 million.

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