Microsoft’s Windows 10 devices see growth in competitive tablet market

Surface Go

According to research firm Strategy Analytics, Microsoft is
seeing growth in the tablet but Apple is regaining market share
over its competitors. As always things aren’t looking much
better in the tablet business. The tablet market continues
to be impacted by a few major trends happening in other

The report adds that the tablet market fell 6% in Q2 2018 and
this is apparently putting pressure on revenues as the
particular market is falling for 14 straight quarters. Around
40% of the tablet market share is contributed by
Microsoft, Apple, Huawei and each company showed shipment
growth in the quarter.

The tablet market is now extremely competitive and many Android
vendors are losing share and revenue.

“Apple is using its market size and brand power to put pressure
on its Windows and Android competitors,” Chirag Upadhyay,
Senior Research Analyst added.

Tablet market share

It’s worth noting that Windows shipments fell 2%
year-on-year to 5.8 million units in Q2 2018 from 5.9 million
in Q2 2017 but there’s a 1% increase in shipments versus the
previous quarter. The back-to-school and enterprise would also
help this segment. Microsoft is doing much better than
expected, for example, the new Surface Pro and Book 2 did
better than expected this quarter.

It has posted double-digit year-on-year growth since Q3 2016.

“After several quarters of softness in the Windows Detachable
2-in-1 segment, we are seeing a bounce back due to enterprise
demand and a good product refresh cycle,” Eric
Smith, Director – Connected Computing said.

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