Microsoft’s perception score among consumers is improving

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Microsoft
Image Courtesy: Fortune.com

Many people have criticized Microsoft for focusing more on
enterprises, but it appears that the company has actually
managed to improve its perception score among consumers,
according to a data offered by YouGov. The study claims that
the consumers aged 18-34 would use cloud-based storage more
than those aged 35+, and this is helping Microsoft as it
focuses on more on cloud services.

“Young people are also more likely to have confidence in the
technology: 52% say they trust that using cloud storage is just
as secure as saving information on their computer or phone,
compared to 39% of Americans aged 35 or older,” the research
shows,” YouGov explains.

The cloud services are quite appealing to younger customers,
and this has helped Microsoft reach the highest perception
score in the month of April in the United States. Microsoft
also appears to be targeting Apple with its cloud services in
this particular segment.

“At the same time, Microsoft admirers are also less likely to
agree that people only worry about personal data on the
internet if they have something to hide (20% vs. 24%),” YouGov
says.

Needless to say, this doesn’t necessarily mean that Microsoft
is winning in the consumer segment. In the past few years, the
decision made by Microsoft has caused a stir among the loyal
fans.

It’s been the Microsoft Azure and other cloud services and
that has driven Microsoft’s growth. Ever since Satya
Nadella took over as CEO of Microsoft, the software giant has
left the smartphone business. Similarly, Microsoft also
discontinued the Band wearable series and Groove Music.

Microsoft’s decision to kill Windows Phone and Groove Music was
one of the biggest sign that the company is shifting its
focus away from consumers to enterprises segment.

Microsoft Surface lineup which has long been considered a
direct rival to the iPad Pro could help the company in the
consumer segment. Microsoft is already competing against
Apple in the 2-in-1 market, and the company
is also working on low-cost Surface Tablets for under
$400. The long-rumoured mythical foldable device
called Andromeda could also help the software giant in the
consumer segment.



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