Microsoft’s new app store for Windows 11 will be unveiled on June 24

Windows 11 Store

Microsoft Store (formerly known as Windows Store) remains an
integral part of the OS since Windows 8. Windows Store is how
most built-in apps get updates outside of the Windows updates,
and it’s also the safest way for users to purchase, download,
and install their favourite apps.

In terms of both performance and the number of apps, Microsoft
Store is a mess on Windows 10. It has an app gap problem and
most companies including Microsoft don’t put their apps like
Microsoft Teams or Visual Studio in the store.

Microsoft is finally working on a brand new app store for
Windows 11 with a redesign and many developer-friendly
features, and it will be announced on June 24 at another event.

Today, Microsoft sent invites for a dedicated event for Windows
developers on June 24. It’s likely that we’ll learn more about
the new app store and policies at this Windows developers
event, which will kick off at 3 PM ET after
Windows 11 announcement at 11 AM ET.

Windows Store announcement

It’s unclear how Micorosft is planning to impress Windows
developers, but the teaser suggests that it’s going to be a
“big deal” and the event will be live-streamed on YouTube.

During the Build 2021 developer conference, CEO Satya Nadella
had confirmed that the next generation of Windows is going to
present an “economic opportunity for developers”.

“We will share one of the most significant updates to Windows
of the past decade to unlock greater economic opportunity for
developers and creators,” Nadella said.

During the developer event, we’re expecting Microsoft to
highlight the features and policies of the new Windows 11’s app
store. In addition to the new store, Microsoft will also
discuss Project Reunion, WinUI and other developer-focused

New app store for Windows 11

According to previous reports, the Windows 11 app store is
expected to ship with improved design, performance and support
for new developer policies. For example, developers will
now be able to submit their desktop (Win32) programs to the

This move could bring popular apps like Google Chrome and
Firefox to the store, according to sources.

The third-party apps can still be updated via the store
directly, but it would be possible for interested developers to
deliver updates to apps using their own content delivery

Unlike Google Play Store or Apple Store, the upgraded Microsoft
Store will also allow developers to use their own payments
system for in-app purchases. Microsoft wouldn’t make a profit
from sales outside of their commerce platform because the
company wants to promote its Store as an open platform for

In terms of design, we’re expecting rounded corners,
WinUI-styled controls, Fluent Design and other improvements for
the store.

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