Microsoft’s CEO Satya Nadella says Xbox drives best engagement

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Xbox One X
Image Courtesy: Microsoft.com

While Microsoft has stopped reporting Xbox One sales during its
quarterly earnings reports, the gaming platform seems to be
growing. Microsoft’s CEO during the company’s
recent financial earnings call said that Xbox drives
the best engagement, and it certainly makes sense because
the Xbox ecosystem now includes Windows 10 devices as well.

Xbox is the console with the highest engagement, the company’s
CEO said. Needless to say, Microsoft’s investment and
involvement in Xbox Play Anywhere and Xbox Game Pass is
already making it clear that they are taking gaming seriously.

“So first is, the console itself is the highest engagement
console out in the marketplace”, he said. “So anytime a new
game, whether it’s first-party or third-party releases, the
fact that Xbox is where the best engagement is driven benefits
us, he continued.

The comments were made during Microsoft’s annual shareholders
meeting and the fact that Satya Nadella is praising Xbox
achievements confirms that the software giant is still
committed to the gaming industry. It is clear that Microsoft is
planning to expand the Xbox’s gaming business as the company
recently hinted plans for $100 billion gaming industry.

In the coming months, Microsoft aims to grow and engage
the millions of Xbox Live members more deeply and frequently.
Chief financial officer Amy Hood also said she is expecting
more growth in the current financial quarter. While it remains
to be seen where Microsoft takes their gaming division from
here on out, the company’s most advanced console the Xbox One X
is quite popular and recently made it Time Magazine’s Top Ten
Gadgets of 2017 list.

Xbox One’s successor could be 2 years away

Microsoft released its new Xbox One X last year but
the successor of the power console won’t be launched anytime
soon. Ubisoft CEO Yves Guillemot believes that the
successor of Xbox One X is at least two years. “As Sony
launched PlayStation 4 Pro last year and Microsoft Xbox One X
this year, we think we still have a minimum of two years in
front of us before something new is coming,” he said.

While a new Xbox console could launch in 2019 at the
earliest, Microsoft has been marketing the Xbox One X as
the best console. In the meantime, Microsoft could also grow
the exclusive games for Xbox One which would eventually drive
more sales and engagement.



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