Earlier this year, Microsoft announced that there will be a
major reorganization at Microsoft. One of the things
that we understood from the reorganization at Microsoft was
that the company is moving away from a consumer focussed
company to an enterprise focussed company. It meant that
Microsoft would reduce their focus on Windows and give more
focus to their enterprise products like Office, Azure etc. This
news certainly made Windows fans unhappy and many believed that
Microsoft will no longer concentrate on Windows 10.
But a recent interview of Satya Nadella by The Verge makes us
think otherwise. Satya Nadella provided a detailed explanation
as to why the reorganization happened. But as normal consumers,
people should know if it wise to buy devices powered by
Microsoft. They should know if the reorganization has any
negative impact on Windows.
Satya explained the purpose of the latest update to Windows 10
– The Windows 10 April 2018 update. Microsoft recognizes that a
person has more than one device. He may have a Windows device
for productivity and some entertainment purposes. But he will
most definitely have a smartphone with which he will interact
with his social media apps to connect with other people. What
Microsoft aims to do is to bring about a connection between
these devices so that the users can get more out of their
One of the best features in Windows 10 April update that
enables this kind of a connectivity between devices is Windows
Timeline. Timeline shows a history of all the things that you
have done on your PC in chronological order. But if you are
using Microsoft Launcher on your Android smartphone or
Microsoft Edge on your iPhone, then Timeline on your PC will be
able to show a list of all the activities that you have done on
your smartphone. Also, you can resume the task/web page, that
you have opened on your smartphone, from your PC.
With future updates, Timeline will also be available in the
Microsoft Launcher in Android and Edge browser in iOS. So users
can resume a task, which they were doing on their PC, from
their smartphone. This is a perfect example of how “starting
from one device and finishing in another device” takes place.
It will be very convenient to the users. But the next challenge
that Microsoft has is to convince developers to provide their
apps with support for Timeline. This will, of course, take a
lot of time.
Another feature that maintains a continuity between devices is
My Phone. It was demoed at Build 2018. My Phone acts as a
bridge between your smartphone and your PC. It will beam
notifications from your smartphone to your PC so that you
wouldn’t have to check your smartphone for notifications while
doing a task on your PC. Additionally, you will also be able to
reply to notifications directly from your PC.
This certainly suggests that Microsoft is not moving their
focus from Windows and in fact, they are adding more
functionality to Windows by bringing about a continuity between
Windows and other operating systems.
Satya also emphasized that Microsoft will continue their work
in innovating computer hardware with Surface devices, provide
new features like Timeline and My Phone and also recognize,
accept and adapt to the fact that users will have multiple
What is the future of Windows?
Microsoft has now evolved into a company with a lot of
resources and knowledge in actual hardware, software, cloud and
AI. Microsoft was always a software company focusing on Windows
but things have changed and the company’s most profitable
business is now its Azure and other cloud services.
Windows, in the words of Satya Nadella, “is always about
managing a bunch of hardware resources, whether on the server
or on the client and creating an application model on top of
it.” Microsoft is now in a position which has all of these
Microsoft will now consider Linux, Java etc with first-class
priority by providing Azure services to these platforms.
Similarly, we have been seeing more support and applications
for Android and iOS.
So, we have to understand Windows and the future of Windows in
a broader sense. Windows is no longer an operating system for
PCs, it is a platform for Microsoft to cater to the needs of
all users across all their devices. This will eventually make
Microsoft a company which will serve all its users across all