Microsoft recently announced that it will be blocking all
cryptocurrency ads on Bing with immediate effect. The company
is taking the step to safeguard its customers since the ads
bring elevated risk to its users.
The company plans to block all the cryptocurrency ads since
they feel the ads are used for campaigning which helps
malicious actors to indulge in online frauds.
Blocking the ads on Bing is one way the Redmond Giant feels to
keep its users safe from the malicious actors. In a statement,
the company confirmed that they are evaluating their policies
to provide a safer experience for their Bing users.
“We are always evaluating our policies to ensure a safe and
engaging experience for our Bing users and the digital
advertising ecosystem,” Microsoft explained in a statement.
Another reason sighted by the Redmond Giant is the
non-regulation of the cryptocurrency which comes with more risk
to their users with the malicious actors forcing the users to
participate in predatory behaviours.
“Because cryptocurrency and related products are not regulated,
we have found them to present a possible elevated risk to our
users with the potential for bad actors to participate in
predatory behaviors, or otherwise scam consumers,” the company
Microsoft joins Facebook and Google who have already banned
cryptocurrency ads as the third company. Google recently
blocked Bitcoin ads on its platform and the
search giant also released new policy for advertisers
which bans gambling ads. Facebook, on the other hand, also
announced that it would ban cryptocurrency ads.
Starting June, Microsoft says, the Bing Ads will no longer
allow advertisements related to cryptocurrency or any other
The company plans to implement the policy changes globally in
Bing Ads starting this June. Google and Facebook already
released similar announcements couple of months ago.
The updating policy is applicable starting this June and
Microsoft has already requested advertisers to reach out to the
company to get more information to make sure that the content
promoted on Bing is in compliance with the company’s new and