Microsoft is trying to become the ‘Netflix of Gaming’

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Xbox
Image Courtesy: Geekwire.com

Xbox gaming division has been a bright spot for Microsoft, and
the launch of the Xbox One X boosted overall console
sales. Microsoft also plans to create a convergence between all
Xbox Live users regardless of the devices they use.

Morgan Stanley analyst Keith Weiss believes that Microsoft is
building out the Netflix of Gaming. The analyst believes
that the business has been “undervalued” by analysts and
investors. Needless to say, the Microsoft’s gaming business is
going strong and CEO Satya Nadella is also proud of it.

“We see Microsoft building out the ‘Netflix of Gaming,’” Morgan
Stanley analyst Keith Weiss said in the analysis to
clients. “We think that gaming has historically been largely
ignored, misunderstood, and undervalued by analysts and
investors.”

“Google, Amazon and Microsoft are all working on cloud-based,
streaming video game platforms designed to compete with
PlayStation and Xbox, and these could launch before the end of
the decade,” Jefferies analyst Timothy O’Shea also
expressed similar thoughts.

Microsoft’s CEO Satya Nadella recently said that the
Xbox One is the console with the highest engagement, and
it’ll continue to grow in the coming months and serve more
opportunities to the gamer. Microsoft also talked about the
impressive revenue performance and growth in the gaming
segment.

Microsoft is quite happy with the Xbox business, and the
company will be bringing a lot of stuff to E3
2018. Microsoft unveiled a lot of stuff last year, and the
100 minutes briefing is going to be as frantic as ever.

Microsoft’s latest Xbox One X is getting an incredible
response and is currently the most advanced and most
powerful console ever built. It seems like gaming matters quite
a lot to Nadella, and Microsoft is fully committed to the
gaming business. What do you think? Let us know your thoughts
in the comments below.



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