Microsoft’s Chromium-based Edge browser is a solid alternative
to Google Chrome and it’s now getting support for another
interesting feature called “adaptive notification”. Like Chrome
and Firefox, Microsoft Edge also allows websites to send you
notifications via Windows Action Center, but there are times
when you just don’t want them.
Whenever you visit a news website or social media platform that
wants to send you alerts or notifications, Microsoft Edge shows
a pop up that asks whether you want to receive the alerts or
To make the notifications less annoying, Microsoft Edge was
updated last year with quiet notifications feature, which
essentially aims to block annoying notifications and still
alert you via an icon in the address bar.
If you’re interested, you can click on the bell icon and allow
future notifications from that particular site.
Microsoft is now working on ‘adaptive notifications’, which is
based on a new score system where “Block” button will yield a
strong negative signal, while “Ignore” and “Dismiss” will be
deemed as a weak negative signal.
Based on the data obtained from user actions (block, dismiss,
ignore), Microsoft will either display the full notification
prompt or quiet requests via the bell icon. Sites that follow
good practices and have high user acceptance rate will show the
full prompt in Microsoft Edge.
The acceptance rate is based on real data and it could be the
most effective solution to what is a real problem for many
people. Microsoft also says that it plans to update the feature
on a regular basis and design the “most effective score
threshold” to help both users and publishers.
The adaptive notifications feature is currently rolling out to
Microsoft Edge 88 (stable) via a server-side update, so it’s
unclear when it’ll be enabled for everyone.
To use this use, you would need to turn off the “Quiet
notification requests” option in Settings > Cookies and site
permissions > Notifications.
In addition to notification improvements,
Microsoft is also working on web widgets for Edge and new
features for Google Chrome-based web apps.