Lyft is offering 50 percent off rides to the polls this Election Day, Tues. Nov. 6, in partnership, with a handful of voter turnout organizations. In “underserved communities that face significant obstacles to transportation,” Lyft will provide free rides.
The ride-hailing company announced its plan to get more people to the polls in a blog post Thursday. Lyft will distribute 50 percent off discount codes to Vote.org, Nonprofit Vote, TurboVote, and other comparable organizations that can then distribute them.
Groups like Voto Latino, Urban League, and the National Federation of the Blind will identify people in need and connect them with free Lyft rides to the polls.
Lyft also plans to send push notifications and other reminders to users encouraging them to vote. Last election day, Lyft ran a similar discount program. Uber and Zipcar also held election day promotions in 2016. Uber could not be immediately reached to comment on whether it plans to offer discounts this year.