Inside Amazon’s CES media event: Shaq shows up, touts Ring, makes drinks with celeb chef Guy Fieri

Amazon devices and services chief Dave Limp (left); Ring CEO Jamie Siminoff (second from left); Fire TV chief Marc Whitten (third from left); and NBA legend Shaquille O’Neal chat it up at Amazon’s CES event on Tuesday in Las Vegas. (GeekWire Photo / Kevin Lisota)

LAS VEGAS — The celebs were out in full force at Amazon’s happy hour media event at CES on Tuesday.

The Seattle tech giant has a large presence at the big consumer tech show this year as it touts products and services such as Fire TV, its Alexa assistant, Ring home security, and more.

The company hosted an evening event for media at one of its device exhibits. To add a little starpower to the experience, it brought out celebrity chef Guy Fieri, who talked about the Food Network Kitchen integration with Alexa and made one of his signature cocktails alongside Marc Whitten, Amazon’s Fire TV chief.

Fieri needed some help, so he called out “a buddy of mine.” That’s when The Diesel a.k.a. Superman a.k.a. The Big Aristotle a.k.a. The Big Daddy a.k.a. Shaquille O’Neal stepped out.

Celebrity chef Guy Fieri (left) mixes drinks with NBA legend Shaquille O’Neal and Amazon Fire TV chief Marc Whitten.

The 7-foot-1 NBA legend donned a Ring t-shirt; he’s an early investor in the Amazon-owned smart doorbell maker and also an ambassador.

Shaq is a regular CES, given his interest in tech and investing. The NBA Hall of Famer told GeekWire back at CES 2017 that he’s the world’s tallest geek.

“Power to all the geeks in the world,” Shaq said.

The 4-time NBA champ and 15-time All-Star posed for pictures at the event on Tuesday and spent time chatting it up with Amazon execs, who answered all his questions about Amazon products, such as the Scout package delivery robot.

“Thanks for being a customer,” Amazon devices and services chief Dave Limp told Shaq. “If you need anything, just call.”

(GeekWire Photo / Taylor Soper)

Amazon’s exhibit was organized into sections such as “busy parent,” “home chef,” “entertainment enthusiast,” and “work-from-home employee,” showing how Amazon products can help people around the house or with various tasks.

The most intriguing product demo was popcorn scooped, shaken, and served up by a robot, which certainly seems to be a theme at CES this year.

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