HMD Global Oy, Nokia Mobiles parent company now owns PureView trademark

Lumia 1020 camera side
Image Courtesy: Windows Central

There have been rumours claiming that Nokia Mobile’s got a new
smartphone with better camera tech on the way. That much seems
certain now. According to the updated filing at
the EUIPO (the European Union Intellectual Property
Office), HMD Global Oy now owns the PureView trademark.

If you’re unfamiliar with the name PureView, it’s a camera tech
developed by Microsoft Mobile (originally by Nokia) for
Lumia-branded Windows Phones. Following the acquisition of the
Nokia Devices & Services division by Microsoft, it
acquired the PureView name and trademark.

PureView HMD

It appears that the ownership of the PureView trademark has
been transferred to HMD Global Oy, the company that is now
making Nokia phones. The ownership section of the trademarks
page suggests that the HMD Global Oy owns
the PureView camera trademark since August 23.

PureView ownership

What is PureView?

PureView is a camera tech developed by Nokia and it was used on
camera-centric phones the Nokia 808 and Lumia 1020. The
technology was last used on Microsoft’s late 2015
flagship Lumia 950.

A Nokia phone with better camera tech? Probably

Given that trademark ownership has been transferred, it’s
likely that HMD Global Oy will soon unveil a Nokia-branded
Android smartphone with PureView.

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