Google may be looking to make a big move when it comes to wearables.
Google has made an offer to buy Fitbit, claims a report from Reuters. Details on the offer are light, and it’s said that there’s no certainty that the negotiations between the two companies will actually lead to a deal.
This wouldn’t be the first major wearables-related purchase for Google in 2019. The company dropped $40 million on Fossil smartwatch technology and employees back at the start of the year.
Fitbit is a large presence in the wearables market, making smartwatches like the Versa and fitness-focused devices like the Charge. It’s also worth noting that Fitbit acquired popular smartwatch maker Pebble back in 2016.
Google has been trying to make a dent in the smartwatch market for a few years now. While we haven’t seen an official Google smartwatch — we almost did, but it was canceled — Google has made Android Wear and Wear OS software for smartwatches. However, watches running Wear OS haven’t been as popular as smartwatches running Apple’s watchOS or Samsung’s Tizen.
It’s unclear what Google might do with Fitbit if it does acquire the wearables company, but this rumor suggests that Google isn’t ready to throw in the towel in the smartwatch market quite yet.