Google is trying to make people switch away from Microsoft Edge

Microsoft once dominated the browser market with Internet
Explorer, but the market share picture changed when Google
launched Chrome with huge benefits over IE and Firefox. After
Internet Explorer’s sudden collapse, Microsoft recreated its
browser experience with Edge, which also failed to gain the
lost market share.

In 2018, Microsoft said it will rebuild Edge on the same
Chromium engine as Chrome with extra features and modern user
interface.

Chromium Edge is complete revamp built on Google’s open-source
technology and Chromium’s underpinnings allow Edge to access to
Chrome’s exclusive features, more extensions and better
performance.

Over the past couple of weeks, Google has started a campaign to
convince users to ditch new Microsoft Edge for Chrome. With
advertisements and absurd warnings in its online services,
Google keeps trying to make people switch away from the new
Microsoft Edge.

Last week, we spotted warnings on the
Chrome web store recommending Edge users to use Chrome for
improved security. It looks like Google has also updated their
other services with Chrome pop-ups in the new Edge and the
search engine giant might be using user-agents to specifically
target Microsoft’s browser.

In our testing, we were able to reproduce Google’s
advertisements for Chrome in its search engine result pages,
Google Translate, Google Docs, and Google News.

Google recommends Chrome

For example, Google News’ message recommends using Chrome
because the browser is fast, secure and it comes with built-in
updates. On the other hand, Google’s search results recommend
switching to Chrome to protect your device against malware on
the web.

For Docs, Google says users should ‘upgrade’ to Chrome to use
docs offline feature.

Notably, the prompt doesn’t offer any explanation of what makes
Chrome better at protecting PCs against malware. What’s more
concerning though is that many of these warnings don’t appear
within any other Chromium-powered browsers.

Microsoft also uses its Bing to promote Edge with a banner ad
when user search for ‘Chrome’ or ‘Chrome web store’. However,
despite Chrome’s browser share is several times the size of
Microsoft’s, Google is more aggressive with its advertising
approach.

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