Geek Style Reboot recap: Two geeks recharge at Nordstrom and then party at the GeekWire Gala

Nadia Daniel and Brendan Weitzman in their “before” looks, left, and their “after” looks following a day of pampering at Nordstrom in Seattle as part of the Geek Style Reboot on Thursday. (GeekWire Photos / Kurt Schlosser)

Refreshed and ready to party, Nadia Daniel and Brendan Weitzman strolled into the Showbox at the Market in Seattle on Thursday night looking elegant and sharp. The pair had officially been rebooted in time for the GeekWire Gala.

Daniel, a video surveillance specialist with the Washington State Patrol, and Weitzman, manager of workplace technology for Moss Adams, were the winners of the Geek Style Reboot, a day of pampering and prep by Nordstrom ahead of GeekWire’s annual holiday party.

RELATED: Scenes from the 9th annual GeekWire Gala.

Daniel and Weitzman were selected from a pool of entrants in the third year that GeekWire and Nordstrom have teamed to reward hard-working geeks. (Learn more about the winners and their style preferences in this preview story, and check out our rebooted geeks from 2017 and 2018.)

“I feel fabulous. I feel amazing in these clothes,” Daniel said after leaving Nordstrom. “I have been taken care of very well. The customer service was fantastic.”

Wearing a new outfit and a smile on his face, Weitzman called the Reboot a really unique experience.

“It’s definitely unlike anything I have had the privilege of being a part of before,” he said. “This has been awesome. I don’t normally take the time to treat myself.”

Nadia Daniel checks out some other fashion options on the phone of Nordstrom personal stylist Marianne Hale. (GeekWire Photo / Kurt Schlosser)

The day began with lunch at Nordstrom’s flagship store in downtown Seattle before the pair moved on to a personal styling session to select their outfits for the night.

Daniel was paired with stylist Marianne Hale, and a selection of dresses and gowns, jewelry, high heels and clutches were laid out in her dressing room. She tried on various gowns and posed in front of a mirror.

Her intention was to find something that said “holiday,” with a classy and sparkly look.

In the dressing room next door, where Weitzman worked with stylist Char Sullivan, he was asked by a styling employee if he wanted some champagne, and Daniel called from behind her closed door — “Can you come here with some champagne, too?”

Brendan Weitzman works with Nordstrom personal stylist Char Sullivan. (GeekWire Photo / Kurt Schlosser)

As the two met in the area between dressing rooms, Daniel praised Weitzman’s look. He returned the compliment.

“I’ve got nothing on you. Holy cow!” he told her.

Asked how the day compared so far to a normal workday, where she monitors hundreds of surveillance cameras, Daniel said, “I’m drinking champagne at 1. It’s priceless.”

Nadia Daniel and Brendan Weitzman cheers champagne flutes as they try on clothing at Nordstrom. (GeekWire Photo / Kurt Schlosser)
Champagne and earrings in Nadia Daniel’s dressing room. (GeekWire Photo / Kurt Schlosser)

Weitzman said if he was at work he’d probably be slogging his way through help desk escalation tickets, and definitely not drinking champagne.

As he rejected a pair of black sneakers with white soles that he was not interested in trying to keep clean, Weitzman joked about his morning routine and how much time he spends putting himself together.

A pocket square for Brendan Weitzman. (GeekWire Photo / Kurt Schlosser)

“Half the time I get up and don’t even know what I’m wearing until I’m at work,” he said.

Weitzman was looking for a pop of color to go with much of what he tried on. He asked for colorful pocket squares and tried on a variety of shirts and blazers with dark jeans. When he settled on a pair of shoes, he said he planned to sub out the black laces for something more fun.

Two of the longer gowns which didn’t make the cut for Nadia Daniel. (GeekWire Photo / Kurt Schlosser)

Talked into trying on a golden, floor-length gown that she was leaning against getting, Daniel was genuinely going back and forth between it and what she thought was her settled choice. She walked out into the main store and asked a group of nearby Nordstrom shoppers and employees for their opinion.

“Oh, wow!” one of them said as she passed.

But it wasn’t enough to get Daniel to change her mind as she went with a silver and black dress by AllSaints.

Along the way the winners also visited the Nordstrom spa where they both had facials. Weitzman then got a haircut at Weldon Barber nearby and Daniel got a blowout at Swink Style Bar.

They returned to the Nordstrom Beauty department to get makeup professionally applied, and then headed back upstairs to get dressed for the night.

Brendan Weitzman getting his hair cut at Weldon barber in Seattle. (GeekWire Photo / Kurt Schlosser)
Nadia Daniel gets a blowout at Swink Style Bar. (GeekWire Photo / Kurt Schlosser)
Brendan Weitzman gets his face prepped in Nordstrom Beauty. (GeekWire Photo / Kurt Schlosser)
Nadia Daniel gets the finishing touches on her makeup. (GeekWire Photo / Kurt Schlosser)

Here’s a complete breakdown of everything Daniel and Weitzman ended up wearing:

Nadia Daniel

Nadia Daniel in her finished look at Nordstrom. (GeekWire Photo / Kurt Schlosser)
  • AllSaints Allegra shimmer wrap front sleeveless dress
  • Nordstrom cashmere and silk wrap 
  • Steve Madden Vala pointy toe pump
  • Alexis Bittar Elements long teardrop earrings
  • Nordstrom Selena leather clutch

Brendan Weitzman

Brendan Weitzman in his finished look at Nordstrom. (GeekWire Photo / Kurt Schlosser)
  • AG Everett slim straight leg jeans
  • Nordstrom trim fit non-iron floral dress shirt
  • Good Man slim fit textured sport coat
  • Nordstrom four panel silk pocket square
  • Timberland Bardstown plain toe derby

At the Showbox, Daniel and Weitzman showed off their looks in front of several hundred Gala attendees.

Nordstrom Senior VP of Technology Megan Kiester joined them on stage and then she helped two more winners get on their way to looking and feeling great when she presented $500 Nordstrom gift cards as part of a random drawing.

Nadia Daniel and Brendan Weitzman on stage at the Showbox in Seattle during the GeekWire Gala. (GeekWire Photo / Taylor Soper)

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