Why spend $999 on a trendy smartphone when you can spend hundreds less on a similar-looking device with many of the same features? That is the question that many of Apple’s faithful will be asking when the incoming 2018 class of iPhones arrive this fall.
According to a new report, Apple is gearing up for a rather big upgrade cycle this time around and is expecting for customers to flock to the upcoming 6.1-inch iPhone. This particular iPhone is expected to have a design similar to the current OLED-equipped iPhone X (complete with a display notch), but use a cheaper, traditional LCD display. The attractive pricing has many predicting that it will far outpace the sales of the other two rumored new iPhone arrivals.
There have been scattered reports from analysts that the iPhone X has experienced lower-than-expected sales primarily due to its pricing. That’s not to say that the iPhone X has been a sales failure; it remarkably is the single best-selling smartphone on the planet despite its high price. It just means that Apple had allegedly forecast that sales would be even higher given its revolutionary (for Apple) design.
Apple CEO Tim Cook even alluded to this during the company’s most recent earnings call. “It’s one of those things where a team wins the Super Bowl. Maybe you want them to win by a few more points, but it’s a Super Bowl winner and that’s how we feel about it,” said Cook. “I could not be prouder of the product.”
The iPhone 8 starts at $699, while the iPhone 8 Plus is priced from $799. It’s highly like that the 6.1-inch iPhone could split the difference or more likely adopt the $799 price. That would allow the iPhone 8 and iPhone 8 Plus to fall down to the $549 and $669 price points occupied by the iPhone 7 and iPhone 7 Plus. The iPhone 7 and iPhone 7 Plus would then be relegated to the $449 and $549 points, pushing the aging iPhone 6s and iPhone 6s Plus out the door.
The 6.1-inch iPhone is expected to be released by an updated version of the 5.8-inch iPhone X and an even larger 6.5-inch OLED iPhone X “Plus”. There are also rumors that the current iPhone X will be discontinued altogether when the new models arrive in September.