A few weeks ago
Apple finally launched the iTunes to Windows Store in order
to show that they are “committed” to the Windows ecosystem. But
that was just a formality. The Apple-Microsoft rivalry is
nowhere close enough to end. Apple is about to discontinue
Texture Windows app.
In case if you missed it, Texture formerly known as Next Issue
is a digital magazine app launched in 2012. It is a joint
venture between Condé Nast, Hearst Magazines, Meredith
Corporation, News Corp, Rogers Media, and Time Inc. As of now,
Texture delivers access to more than 200 magazines to
Back in March 2018, Apple officially acquires Texture
(Next Issue Media LLC). And now they are going to discontinue
its Windows app. The app will be removed from the Microsoft
Store on June 30. Of course, the company will continue to
support the Android, iOS and Amazon Fire application.
“Texture is an all-access pass to the world’s best
magazines. To keep things working smoothly, older versions of
the app sometimes need to be retired. After June 30th, 2018,
the Texture Windows app will no longer be available,” the
A very small userbase and less popularity on the platform made
the company to take this decision. It is also worth noting
Apple hasn’t updated Windows app for a long time. So it makes
sense to discontinue the app either way. Maybe Microsoft will
bring the Progressive Web App version of it in future (just a
In another news, Apple is also planning to integrate Texture
into a subscription-based model of Apple News. However, Apple
news is only available for iOS devices. So what about the
Texture app and its services on other platforms such as Android
and Amazon Fire?
Meanwhile, Texture also started notifying it’s users about this
upcoming change. Furthermore, they are also recommending users
to use the Android or iOS version of the app.