Amazon Prime members to get 10% off on many Whole Foods equipment national starting this summer


The Whole Foods plcae in Seattle’s South Lake Union neighborhood, only blocks from Amazon’s domicile in Seattle. (GeekWire print / Taylor Soper)

Amazon is holding a subsequent step in a formation with Whole Foods Market, confirming that it will offer 10 percent discounts on Whole Foods sale equipment and special deals on tip grocery equipment to a some-more than 100 million Amazon Prime members.

The bonus module is starting in Florida this week and will hurl out national this summer, a association pronounced Tuesday night. The pierce comes reduction than a year after Amazon announced skeleton to acquire Austin-based Whole Foods for $13.7 billion.

Discounts for Prime members will work by a Whole Foods Market app. Amazon says Prime members will pointer into a app regulating their Amazon accounts, and afterwards indicate a “Prime Code” inside a app when they check out during Whole Foods.

Amazon CEO Jeff Bezos final month disclosed a series of Prime members publicly for a initial time, observant a module has some-more than 100 million members globally.

CNBC, that initial reported on a hearing of a Whole Foods/Prime bonus program earlier this month, cited an unknown source who pronounced 75 percent of Whole Foods shoppers are Prime members, though reduction than 20 percent of Prime members emporium during Whole Foods. That translates into a large event to boost Whole Foods’ business, if Amazon can use a new discounts to move some-more people into stores.

Items authorised for additional Prime member discounts will be designated by special signs in Whole Foods stores. Amazon pronounced a accessible deals will stagger weekly, and gave these examples of Prime discounts accessible in Florida starting this week.

  • Sustainably-sourced, wild-caught halibut steaks: $9.99/lb., save $10/lb.
  • Organic strawberries: 1 lb. for $2.99, save $2
  • Cold decoction coffee during Allegro coffee bars: 50% off 16 oz.
  • KIND granola: 11 oz. bag 2/$6
  • 365 Everyday Value stimulating water: 12-pack box buy one, get one free
  • Magic Mushroom Powder: 50% off

In addition, a association said Prime members will get an additional 10 percent off hundreds of sale equipment during Whole Foods Stores.

It’s a latest bid by Amazon to make Whole Foods some-more affordable, attempting to strew a grocer’s “Whole Paycheck” reputation. Amazon cut prices on many equipment during Whole Foods on completing a merger final year, as partial of a broader pull into earthy sell stores. However, studies showed that some prices after rose.

Amazon started charity smoothness from Whole Foods to Prime business in comparison markets progressing this year. It also offers 5 percent behind on all Whole Foods purchases to business with a Amazon Prime credit card. The association says it eventually skeleton to make Amazon Prime a Whole Foods Market patron rewards program.

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