Amazon doubles down on vehicles as the next domain for digital brain Alexa with new tools

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Alexa in a Ford. (Ford Photo)

Amazon’s mission to put Alexa everywhere took another step forward today with the announcement of a new set of tools to build the digital assistant into in-car entertainment systems.

The new Alexa Auto Software Development Kit includes code to program in capabilities like calling, media streaming, navigation and search, all via voice command. Amazon says the new tools make it simple for users to access Alexa’s more than 45,000 skills like controlling smart home devices and getting weather reports while driving.

This isn’t Amazon’s first move toward getting its digital assistant into vehicles. In early 2017, Amazon and Ford showed off an Alexa-powered in-car system at the Consumer Electronics Show in Las Vegas.

Amazon’s vehicular ambitions extend beyond the in-car systems. Last year, a Garmin debuted a $150 Alexa-powered device, followed by a $50 Alexa Device from San Francisco-based Speak Music.



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