After Chrome, Microsoft Edge will also hide notification spam

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Microsoft Edge browser

Following in Google and Mozilla’s footsteps, Microsoft is now
testing a new feature that would hide notification popup
prompts inside its Edge browser. The tech giant plans to roll
out “quieter notification” feature later this year to reduce
the webspam of notification permission requests.

In addition to social media platforms, web publishers
increasingly ask for permission to send notifications about new
articles or contents. To address this behaviour, Google
announced “quieter notification permission UI” and Microsoft is
also planning to implement the same UI.

With quieter notifications feature, Microsoft Edge will address
the trend where users are prompted to allow notifications on
page load. The feature is now available in Microsoft Edge Beta
builds and it will be rolled out to everyone at some point
later this year.

Edge notifications

If you know you’ve definitely had enough of notification
requests, you can head to Settings > Permissions > and
turn on quieter notifications in Edge 83 beta. In Chrome 80 or
newer, you can head to Settings > Site Settings >
Notifications and enable ‘Use quieter messaging’.

It’s not yet clear how Microsoft plans to roll out the feature
to users. Google says that it will enable quieter notifications
automatically for users who repeatedly deny notifications
across websites.

Google also said Chrome will get additional enforcement against
websites that spam users with notifications to push ads or
malware.

Edge recommends Chrome extensions

In recent times, Google and Microsoft have been spitefully
sniping at each other over their web browsers. In a
surprising move, Microsoft Edge Beta is now telling users that
they can also get great extensions from Chrome Web Store.

Microsoft is experimenting with a new message that encourages
users to go to the Chrome Web Store.

“You can also find great extensions at the Chrome Web Store,”
the message reads.

Edge extensions message

The message is found underneath a link to Microsoft’s own
add-ons store and it includes a direct link to Chrome Web Store
within the Edge browser UI.

In related news,
Microsoft has finally started pushing its new Edge browser
to Windows 10 users via a standalone Windows Update.



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